The boycott is not symbolic. When a company moves against the Kingdom — against the farmer, against the worker, against the Black dollar, against the widow and the orphan — the Wise Men move our money. This is the public record.
"You goin' learn today." — Kevin Hart
John Deere has locked farmers out of repairing the equipment they legally own — forcing them to pay dealer-only service prices, wait weeks during harvest, or watch crops rot in the field. This is not innovation. This is a boot on the neck of the American farmer, and the Black farmer in particular, whose margins have never been thinner. Until John Deere restores the right to repair without penalty, our dollar does not turn in their showroom.
Source: NBC News · Farmers challenge John Deere's control over equipment repair
Target publicly committed to invest $2 billion in Black-owned businesses and to expand its diversity, equity, and inclusion programs. Then, under political pressure, Target quietly dismantled those programs and reversed the commitment. That is not corporate strategy. That is testimony that our dollar was only welcome so long as it was politically profitable. The Wise Men move our money to merchants whose covenant with our community does not depend on the season.
Source: CNN · Hear from the pastor spearheading the Target boycott
"When the righteous are in authority, the people rejoice: but when the wicked beareth rule, the people mourn."
Know a company that has moved against the Kingdom? Send us the receipts. Testimonies, articles, sources — we review every submission and publish what we can verify.